BOTEC

• 1.6 m circulation 50 cents cover price

  • 25% free; 55% newsstand; 300k subscribe
  • 1.2 m @ 50% margin = 300k / day
    = 75 million / year
    Production costs 35 cents * 1.15 * 1.6/1.2
    = 0.54
    So roughly costs are 165 m for loss of 90m

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