Map Out Murdoch’sDecision Tree

• Is satellite TV a good market to enter?

  • Another USA Today or not?

• Is Murdoch well-positioned to enter?

• Should he expect BSB to enter?

• If so, should he still enter?

  • Is market big enough for the two of them?
  • Pre-empt or wait?
  • How will the game play out?
  • What should he do to win game?

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