Table of Contents
Switching Costs
Kickbacks or Added Value?
A Thought Experiment
Offer Best Price to Competitor’s Customers
Offer Best Price to Own Customers
A Model Market
Baseline: 1 Price to All
Two Prices
Home Price
Away Price
Moral
New Moral
D < 0 ==> overlapping markets
D < 0 ==> double demand elasticity
Differentiation
D > 0
Added Value through Differentiation
Imitate to Differentiate
Saying Thank You
Tips on Saying Thank You
Fly Buys -- Speed
Fly Buys
A Sampling of Programs
New Reward Program |
Author: Brandenburger and Nalebuff |