Table of Contents
The Value Chain
New Language
Competitor vs. Complementor
Complementors
Examples of Complements
Complementors wrt Suppliers
Supply-Side Complements
Flip Side of Complements
The Value Net
Jekyll and Hyde
The Complements Business
Complements
Complements
What Business(es) is AAA in?
Common Complements
Proprietary Complements
Bundling Complements
Expensive Complements
Prices are too High!
The Value Net: Summary |
Author: Brandenburger and Nalebuff |