Supplier Power
Planes
2 players, Boeing and Airbus, Used planes
But Southwest is 100% Boeing 737
Fuel -- commodity, fluctuates
Airports -- gates (added value)
Big issue in Northeast, but 100 cities writing to SW
Labor -- 84% unionized, 11% employee owned
But Southwest had 105,583 applicants for 3,006 jobs
Ranked #1 place to work by Fortune, 8% spouses
Government -- Love Field, Airline taxes ($30m)