Table of Contents
Competitive & Cooperative Strategies
Added Value
Added Value
Ego vs. Allo
The Card Game
AV Analysis
Barry’s Version
AV Analysis cont.
A Numerical Example
Added Value and Power
Sources of Added Value
Generic Strategies
Creating Value
Two Firms => Two Strategies
A Third Strategy
A Fourth Strategy
A Fourth Strategy
Water versus Diamonds
Water versus Diamonds
The NFL Today
How Much Capacity?
Added Value Strategies
The Big Picture
Creating Value
Big Added Value
The Big Picture at GM
OnStar: Telematics
Countering Customer & Supplier Power
Become Your Own Customer?
Added Value of Credit Cards
Added Value through Differentiation: Skiing
Optimal Differentiation
Optimal Differentiation
Optimal Differentiation |