Beat the Competition?

“Do well for self”



• DuPont, GE, Union Carbide, Alcoa

“Beat the competition”

• Goodyear, Gulf, American Can, Swift, Great Atlantic & Pacific, National Steel

Difference in ROI (after tax)

1938--46 1947--55 1956--64 1965--73 1974--82

8.9% 10.9% 9.6% 6.5% 6.7%

5.6% 7.8% 6.2% 5.0% 2.3%

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