9. Being Ready for Change

You now have all the tools you need to apply game theory to business. But, you've probably realized, this is just the beginning. What's next?

Game theory is a tool to be incorporated into your way of thinking. Plato said that the unexamined life is not worth living. In business, you might say that the unexamined game is not worth playing.

Once you start considering what you're currently doing from the perspective of game theory, you'll stop taking many features of your business for granted. You'll realize you don't have to accept the game you find yourself in. This realization is itself extremely liberating. It allows you to see beyond the constraints of your immediate situation and frees you to seek the greater rewards that can come from changing the game.

You'll probably spot some ways to change the game to your benefit almost immediately. Make these changes and you'll find your efforts to apply game theory amply rewarded. But you're not done yet.

Changing the game is not something you'll want to do once and then forget about. It's best viewed as an ongoing process. No matter how successfully you've seized your current opportunities, new ones will appear that can be best utilized by changing the game again. No matter how secure your current position, challenges will arise that can be best met by changing the game further.

After all, other players will be trying to change the game, too. Sometimes their changes will work to your benefit and sometimes not. You may need to respond to these changes by changing the game again. There is no end to the game of changing the game.

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