The idea of complementors is one of the least appreciated concepts in business--yet it is immensely valuable. This book does a real service by introducing it into our thought processes.
--Andrew S. Grove, President and CEO, Intel

In a business environment of constant technological revolutions, Co-opetition provides a powerful systematic framework to see new market opportunities from different perspectives. Here at Xerox, we're using these game theory concepts to seek business value propositions for the dynamic interplay of emergent markets with emergent technologies. Every manager and engineer should have a copy of this brilliant book.
--Mark Myers, Senior Vice President, Corporate Research and Technology, Xerox

Adam Brandenburger and Barry Nalebuff's book uses a revolutionary approach to success in business---a form of thinking that is holistic, relational, contextual, and nourishing with a winning outcome for all those involved. Co-opetition could very well be the Eighth Law for Spiritual and Financial Success.
--Deepak Chopra, author, The Seven Spiritual Laws of Success and The Way of the Wizard.

Co-opetition is clearly the businessperson's handbook to take us into the next millennium. Visual, but concise, here you will see strategies developed from real-life situations. Finally a business book of substance rather than warmed-over cliches. The theories expressed will change the way you look at your competitors, your suppliers, and your compatriots. It will definitely change the way you plan and run your business.
--Robert R. Taylor, Entrepreneur, creator of Softsoap liquid soap, Check·Up toothpaste, and the Obsession and Eternity fragrances

Fast-paced, interesting, and full of cases, I raced through it in one marathon sitting. We all recognize that we're in a game of business or sorts, but we don't always see the whole game. Having all the elements--players, added values, rules, tactics, and scope--laid out was very useful. I found myself mapping our own behavior at PepsiCo along these dimensions just to explore how we've changed the game--and more importantly, how we can do so in the future.
--Indra K. Nooyi, Senior Vice President, Strategic Planning, PepsiCo.

Co-opetition is a terrific book! It is a sophisticated book, but it's by no means obscure. Brandenburger and Nalebuff provide every businessperson a brand new, eminently usable lens--in particular the idea of complementarity--through which to view the marketplace.
--Tom Peters

Co-opetition is a word and a book that will make a mark on your thinking and behavior at work and, for that matter, elsewhere. The concepts provided by Professors Brandenburger and Nalebuff will challenge your thinking and your old models of behavior, and you will walk away from this book with a useful new business mantra, "Change the Game."
--Ron Ferguson, CEO General Re

Small company owners like myself will find Co-opetition uniquely helpful and relevant for day-to-day business. Co-opetition explains how to capture the value you create--the foundation for effective negotiating strategy. This book offers insights into how to win customer loyalty while maintaining reasonable margins. I found myself underlining passages which I gave to my sales manager and purchasing agent.
--John S. Lapides, President, United Aluminum, North Haven, CT

This book doesn't change the rules of the business game . . . it teaches you how to play. It's a whole new way of thinking. It forces you to consider the consequences of business decisions more broadly.
--David Galloway, President and CEO, Torstar (publishers of Toronto Daily Star and Harlequin books)

I was negotiating a big sale. The buyer wanted me to throw in my advance copy of Co-opetition as a sweetener. I said, "No. There are some things that aren't negotiable."
--Herb Cohen, author of You Can Negotiate Anything

A business book that's also a compelling page turner. Brandenburger and Nalebuff take business strategy to the next level by turning new, complex, sophisticated ideas into significant and easy-to-use business tools. My thinking and decision-making are already better.
--Kenneth D. Brody, formerly President and Chairman, Export-Import Bank of the United States and Partner, Goldman, Sachs & Co.

Health care has become a war zone. Co-opetition will help turn it into something else: an arena where cooperation combines with competition to produce greater benefits for everyone. If you want to be part of this new, more constructive game, you'll need to understand co-opetition.
--Dick Brannin, Manager Program Planning, Kaiser Permanente

Co-opetition gives executives what they need most: a technique for making the right strategic decisions, even in the most complicated business situations. I can't imagine a business which wouldn't benefit enormously from this book.
--Rebecca Mark, Chairman and CEO, Enron Development Corp.

Co-opetition will open your eyes to new possibilities for profit in all your business relationships. It's a gift to bestow, not just on your partners, but also on your competitors.
--Lydia Marshall, Executive Vice President, Marketing, Sallie Mae

A very useful book, persuasively argued and written with astonishing clarity.
--Rabbi Harold S. Kushner, author of When Bad Things Happen to Good People

This is the best book I've read on business strategy. Read Brandenburger and Nalebuff's Co-opetition . Then read it again. I want to do business with people who think this way.
--Warren Spector, Executive Vice-President, Bear, Stearns & Co. Inc.

Business executives often hope to "smash the competition." But this can cause them to miss the opportunities that arise from cooperation. Co-opetition shows you how to benefit from both aspects of business: how to make a bigger pie, as well as get a bigger share of the pie. These practical insights from game theory are helping companies find more profitable business strategies.
--F. William Barnett, Director, McKinsey & Co.

Too often, we associate winning--in business or in sports--with simple agressiveness, but Co-opetition shows that brains count for much more when tackling tough problems in the marketplace. This book is an illumination of the old adage that it's always better to "work smarter, not harder."
--Robert Kraft, Owner, New England Patriots

Co-opetition provides an excellent thought process to change the rules of business in both a micro and a macro sense. This new way of thinking has been beneficial to Chesapeake in our efforts to compete against our larger rivals.
--J. Carter Fox, Chairman and CEO, Chesapeake Corp.

Co-opetition is the perfect approach for the health care industry to avoid the destruction of much that is essential to the continuing health of the American people. It should be required reading by managers of health care providers and health insurance or HMO managers.
--John R. Gunn, Executive Vice President, Memorial Sloan-Kettering Cancer Center

U.S. research and development--about $175 billion annually--faces stern imperatives of both competition and cooperation. The fresh ideas in Co-opetition, based on game theory, may help renew the contract of science with society. This lively volume should be "must reading" for R&D executives everywhere.
--Rodney Nichols, President and CEO, New York Academy of Sciences

Brandenburger and Nalebuff have produced an exciting new approach to business strategy. Informed by modern game theory but not mechanically applying it, they have shown that the range of possible strategies is much broader than usually contemplated. Their exposition is light and yet deep and wide-ranging and richly exemplified with examples from business reality.
--Kenneth Arrow, Nobel Prize laureate (Economics)

A practical approach to game theory for the businessperson.
--Norman E. Alexander, Chairman and CEO, Sequa Corp.

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